Rebel Media recently posted a video of Tommy Robinson and his fabulous friend playing an online ‘thug simulator’ on the website openyoureyestohate.com. The website is slick and its messaging is superb; who is behind it?
Openyoureyestohate.com claims to be founded by Upstanding Communities. But who, or what, are they? And who is behind openyoureyestohate.com?
What is Upstanding Communities?
The Upstanding Neighbourhoods is an astroturfing campaign by the Home Office. This has been established by the Guardian and various NGOs. It’s also found listed in a leaked Home Office document.
They usually organise photoshoots with women & children holding up ‘Religion of Peace’ signs after a terrorist attack.
What is Breakthrough Media?
Their website gives an overview of their services and the client list reveals the usual suspects.
Breakthrough helps governments, communities, businesses, and NGOs succeed.
We believe good storytelling and communications can strengthen society and inspire positive social change.
We build campaigns and movements that address complex social challenges – including extremism, climate change and conflict.
In short, they produce strategic communication. The Guardian has a lengthy overview of Breakthrough Media and their links with RICU. It has also received huge amounts of money from the Home Office.
The helpfully provided services for the completely genuine White Helmets.
Is Breakthrough Media Involved in this Website?
The website does a good job of hiding its servers with Cloudflare and privacy domain registrars. Unfortunately the developers left a few clues as to who is behind it:
<meta property="og:title" content="Simon, Author at Open Your Eyes To Hate" /> <meta property="og:url" content="https://openyoureyestohate.com/author/simon/" /> <meta property="og:title" content="Breakthrough Admin, Author at Open Your Eyes To Hate" /> <meta property="og:url" content="https://openyoureyestohate.com/author/btmadmin/" />
They also produced the ‘Islamic’ version of the same website, openyoureyes.net.
To summarise the evidence, the website was ‘founded’ by a known PREVENT front organisation and made by a known PREVENT strategic communication firm and uses known PREVENT messaging.
- Breakthrough media produced openyoureyestohate.com.
- Openyoureyestohate.com claims it was founded by Upstanding Communities.
- Upstanding Communities is a front for the Home Office.
- Breakthrough Media creates strategic communications for the Home Office.
- The website is a PSYOP